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In today’s digital age, the importance of content marketing cannot be overstated. As businesses continue to navigate the challenges brought on by the COVID-19 pandemic, their online presence has become more crucial than ever. Content marketing can be an effective tool to drive website traffic, engage with customers, and position your brand as a thought leader in your industry. With this in mind, we’ve identified five unique content marketing strategies that can help your business thrive in 2021.
1. Create Shareable Content
Content that goes viral is often the most-shared content on the internet. It’s no secret that content that’s visually appealing, funny, or even thought-provoking is more likely to be shared by others. This means that creating content that’s shareable is crucial if you want to grow your online presence. To get started, think of the types of content that resonate with your target audience, and curate or create content around those topics. Be sure to optimize your content for SEO and make sure it’s easy to share on social media platforms.
2. Utilize User-Generated Content
User-generated content is content that has been created and shared by the people who engage with your brand. This can include images, videos, and reviews. By tapping into the creativity and passion of your audience, you can create content that is authentic and engaging. Not only does this content create social proof for your brand, but it can also save you time and effort in creating visual content.
3. Utilize Video Content
Video content has become one of the most popular types of content on the web. With video being 6 times more likely to be watched than text content, it’s no surprise that businesses have started to prioritize their video content. Not only does video content engage viewers more actively, but it also allows businesses to showcase their products, services, and stories in a more captivating and creative way.
4. Create Long-Form Content
Long-form content is content that’s longer than a typical blog post. While it may seem daunting to create such content, it can be incredibly valuable for your business. Long-form content gives you the opportunity to delve deeper into a specific topic and provide more in-depth information. Additionally, long-form content typically performs better on search engines and can help establish your business as an authority in your industry.
5. Utilize Micro-Influencers
Micro-influencers are individuals who have a smaller following, but a highly engaged audience. They may have a niche or specialized interest, and their content is typically more targeted and specific. By leveraging micro-influencers, you can tap into their highly engaged audiences and increase your reach.
With these unique content marketing strategies, you’ll be able to establish a robust online presence for your business. By prioritizing content creation and curating engaging content, you’ll be able to attract more customers and position your brand as a thought leader in your industry.
