It’s no secret that video content is a big hit on the internet. As device technology continues to improve, the demand for video content only grows bigger and bigger. With video content being served to millions of viewers every day, it’s no wonder that brands and companies are increasingly using video as a marketing tool. In fact, it’s estimated that by 2021, video content will account for 80% of all internet traffic. It’s easy to see why – video content is not only captivating but also an excellent way to communicate complex ideas and messages in a matter of minutes.
Given the huge potential audience, businesses need to take advantage of this opportunity and create captivating video content that stands out from the competition. As such, businesses need to find ways to come up with fresh and trending topics that can catch the attention of their viewers. With this in mind, here are 10 unique and trending video content ideas that businesses can use to maximize their reach and conversions.
1. Tutorials on How-to-Do-It-Yourself Projects
The tech-savviness of the current generation has made DIY projects a popular trend. People are always looking for ways to learn new skills and DIY projects are a great way to learn them. It’s no secret that DIY projects have a huge following on social media, especially on YouTube. With this in mind, businesses can create video tutorials on how to do-it-yourself projects to reach a wider audience. This would be a great way to engage and retain current customers while also attracting new viewers.
2. Vlogs and Diaries of Everyday Life
The rise of influencer culture has made people more interested in the everyday lives of others. In fact, vlogs and diaries of everyday life have become some of the most popular forms of content that people are consuming. With this in mind, businesses can capitalize on this trend by creating vlogs, diaries, and other types of personal content. This would be a great way to connect with their audience, while also giving them a glimpse of their lives.
3. Product Demos
For businesses selling physical products, product demos are essential. Since people can’t physically try out the product before purchasing, a video demo is a great way to convince them of the product’s worth. This can be done by showcasing the product in action and explaining its benefits. It’s no secret that video demos are a great way to boost sales and increase customer satisfaction.
4. Interviews and Q&A Sessions
Interviews and Q&A sessions are a great way to engage with customers and increase conversions. It’s also a great way to provide value to the audience and provide a platform for them to ask questions and get answers. With the rise of video conferencing platforms, businesses can now easily conduct interviews and Q&A sessions with their customers. This would be a great way to increase customer trust and loyalty.
5. Animated Explainer Videos
Animated explainer videos are becoming increasingly popular, with more and more businesses turning to them as a way to explain complex concepts and ideas in a short amount of time. Since a lot of people are on the go, they don’t have the time to sit down and listen to a complicated presentation. With this in mind, businesses can capitalize on this trend by creating animated explainer videos that can be easily consumed and understood.
6. Live Streaming
With people spending more and more time on their devices, live streaming has become a popular way to interact with customers and increase conversions. With this in mind, businesses can capitalize on this trend by creating live streaming content that can be easily consumed and watched on their website or social media pages.
7. Testimonial Videos
For businesses that sell services, getting a testimonial from a customer is essential. Testimonial videos are becoming increasingly popular, with more and more businesses turning to them as a way to show their services in action. With this in mind, businesses can capitalize on this trend by creating testimonial videos that can be easily consumed and watched by their customers.
8. How-to Videos
How-to videos are one of the most popular types of videos on the internet. Since there are so many things people want to learn about, businesses can capitalize on this trend by creating how-to videos that can be easily consumed and watched. With this in mind, businesses can create how-to videos on a wide range of topics, from cooking to technology.
9. Infographics
Infographics are becoming increasingly popular, with more and more businesses turning to them as a way to visualize complex information and ideas. With this in mind, businesses can capitalize on this trend by creating infographics that can be easily consumed and read. With their large format and clear visuals, infographics are a great way to increase conversion rates and attract more customers.
10. Document
