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The world has changed drastically with the advent of the COVID-19 pandemic. Businesses have been forced to shift their operations to virtual with the help of technology, and in turn, have been utilising their online presence to reach customers and maintain their services in challenging times. With this, businesses have also need to adapt their approach to marketing and customer relations, and have been looking to ways to engage their audience more than ever before. In this article, we discuss why businesses should be embracing new technology and how they can use it to improve their customer relations. We also delve into the ways businesses can reach their customers in these
