For marketers and SEO enthusiasts alike, the past year has been an eventful one. In 2020, we saw unprecedented worldwide lockdowns, with social distancing and remote work becoming the new normal. This sudden shift in lifestyle and culture has led to a surge in online search and e-commerce, as people look for ways to maintain their daily lives from the comfort of their homes.
At the same time, the past year has also been a period of change for search engines, with Google and other major players constantly updating their algorithms to keep up with the evolving needs and preferences of users. In particular, Google has placed a greater emphasis on user experience, with features like voice search and personalized search results becoming increasingly important factors in rankings and engagement.
Given these changes, it’s no surprise that the demand for content and digital marketing has grown exponentially. As a result, many businesses are now turning to SEO to help drive traffic and conversions to their websites.
For those looking to make an impact in 2021, the good news is that there are many ways to do so, especially as the pandemic continues to dominate the headlines. Here are six innovative SEO strategies that can help any business succeed in the coming year.
1. Invest in Voice Search: As voice search continues to grow in popularity, it’s important to ensure that your website is optimized for voice queries. This includes creating content that is easily understandable by voice assistants, optimizing your website for mobile devices, and including schema markup for better voice search results.
2. Create Original Content: With so much content being produced on a daily basis, it’s important to create original and unique content that can stand out in the crowd. This can include blog posts, infographics, videos, and more, all of which can help attract and engage your target audience.
3. Build Backlinks: Backlinks are one of the most important ranking factors in the modern search engine landscape, and building high-quality backlinks is one of the best ways to improve your site’s ranking. This can include reaching out to influencers and bloggers in your niche, as well as creating shareable content that can attract links from your target audience.
4. Incorporate Local SEO: For businesses with a physical presence, local SEO is a powerful tool that can help attract and engage a local audience. This involves optimizing your Google My Business profile, including keyword research and citations from local businesses, and more.
5. Utilize Social Media: Social media can be a powerful tool for driving traffic and engagement to your website, and can be used to share content, engage with customers, and even conduct paid advertising campaigns. However, it’s important to ensure that all of your social media profiles are optimized and integrated with your website to create a consistent user experience.
6. Implement Technical SEO: Technical SEO is vital if you want to ensure your website is search engine friendly and easy to use. This can include optimizing your site’s HTML, ensuring that your images are properly formatted, optimizing your website for mobile devices, and more.
By implementing these strategies and staying on top of the latest trends in SEO, any business can achieve success and drive traffic to their website in 2021.
