When it comes to optimizing your website for search, there are a lot of factors that play into it. Some of these factors include title tags, meta descriptions, header tags, and of course, content. Content is one of the most important factors for SEO, and it should be treated as such. Whether you are a writer trying to build a portfolio, a small business owner looking to expand their reach, or a marketer trying to promote a product, content should always be at the core of your strategy.