When it comes to search engine optimization (SEO), there are certain topics that are evergreen and always in demand. These can include things like on-page optimization, link building, and content marketing. However, if you want to stand out in a crowded space, you need to find a unique angle and focus on a specific area.
Today, we’re going to be exploring a topic that’s been gaining traction in recent months – the power of ‘voice search’. Voice search is a term commonly used by digital marketing professionals to refer to the practice of using vocal commands to perform web searches. In 2018, it was predicted that voice search would be the next major trend in SEO. This is partly due to the rise of voice assistants like Siri, Alexa, and Google Assistant, making it possible to ask a question and have a direct answer provided.
But why should you care about voice search? Well, for starters, it’s quickly becoming a popular way for people to carry out searches, and the volume of voice search queries is expected to pass 40 billion by 2020. This means that if you can optimize your website and content for voice search, there’s a chance you can drive lots of targeted traffic to your site.
So, with that in mind, let’s dive into what voice search is, how it works, and how you can use it to drive more traffic to your website.
What is voice search, and how does it work?
In simple terms, voice search is a method of searching the internet using a verbal command. This is often referred to as ‘spoken queries’ or ‘voice queries’, and it’s becoming increasingly popular in the modern digital age.
When someone performs a voice search, their query is sent to a search engine like Google, and the results are usually displayed in a list or on the search engine results page (SERP). In the case of voice search, the user’s query is typically typed out or spoken, and the search engine will then process and display the search results on their website or in the Google search results.
The way voice search works is very similar to traditional search engine optimization (SEO). The only difference is that instead of using a keyboard and mouse to type out a query, users are able to use their voice to do so.
So, if you want to increase the amount of traffic you receive to your website, optimizing for voice search is a great way to go. As you can see, there are many benefits to using voice search, and it’s an area of SEO that’s rapidly growing in popularity.
How to optimize your website for voice search
If you want to optimize your website for voice search, the first thing you need to do is to ensure that your website is as mobile-friendly and fast-loading as possible. As you can imagine, voice search is typically performed on a mobile device, and users will only be willing to wait a few seconds for a website to load.
In addition to optimizing your website for mobile users, you’ll also need to focus on creating content that is optimized for voice search. You’ll want to ensure that your content is easily understood by voice search algorithms, as well as being detailed and informative.
To optimize your content for voice search, you’ll need to focus on a few key areas. Firstly, you’ll want to ensure that your content is written in an understandable and conversational manner, so that users can easily understand and interact with it. Secondly, you’ll need to use keywords that are relevant to the topic of your content. Finally, you’ll need to focus on creating a great user experience on your website, by ensuring that your content is accessible and easy to navigate.
By focusing on these areas, you’ll be able to optimize your website for voice search and end up with higher rankings on Google’s SERP. This will mean that more people will be able to find your website, and you’ll end up with more traffic to your site.
What are some examples of content that work well for voice search?
There are a few different types of content that work well for voice search. Firstly, you’ll want to focus on creating content that is conversational, as this is how users will interact with your website. For example, you could create content in the form of a tutorial, review, or interview, to name just a few examples.
Secondly, you could focus on creating content that is informational. This could involve things like answering questions or providing advice on a specific topic. You could even create content that’s more in-depth, such as guest posts or long-form articles.
Thirdly, you could focus on creating content that’s focused on a specific niche
