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The rise of micro-influencers has been a recent phenomenon in the world of social media, and it’s one that’s been gaining a lot of attention. These influencers, who often focus on niche topics or specific niche markets, have been steadily growing in popularity, and for good reason. With their targeted, focused content, they’re able to generate more engagement than traditional, broad-based influencers. Plus, with the platform being so new, there’s still a lot of untapped potential. Given the recent surge in popularity, we thought it’d be a good time to take a closer look at the world of micro-influencers, and explore why their content is so effective at driving engagement.
